Our story begins with a simple belief
That the most meaningful travel experiences happen when creative minds connect, share spaces, and inspire each other across the globe.
Why Frented exists
Frented was born from countless conversations at Soho House locations worldwide. Time and again, we heard members express the same sentiment: "I wish I could stay somewhere that truly reflects the creative spirit I love about this community."
Traditional accommodation platforms offer plenty of choices, but few capture the authentic, design-conscious experience that Soho House members value. We saw an opportunity to create something different—a platform where every stay feels like visiting a fellow creative's carefully curated home.
Frented isn't just about finding a place to sleep; it's about accessing a global network of creative sanctuaries, each reflecting the personal taste and local knowledge of fellow community members.
What drives us
Our values shape every decision we make and every feature we build.
Authentic Connections
We believe travel should connect you with real people and genuine experiences, not just beautiful spaces.
Trusted Community
Our platform celebrates the trusted relationships that define Soho House members worldwide.
Thoughtful Design
Every detail of Frented reflects our commitment to beautiful, functional, and accessible design.
Global Perspective
We embrace diverse cultures and perspectives, creating a truly international trusted network.
Meet the team
We're a small but passionate team of creators, designers, and hospitality professionals who share a love for meaningful connections and beautiful spaces.
Sophie Chen
Founder & CEO
Former Soho House member experience lead with 8 years in hospitality design. Sophie envisioned Frented after countless conversations with trusted members about the need for authentic travel experiences.
Marcus Rodriguez
Head of Community
A filmmaker and long-time Soho House member who understands the power of creative connections. Marcus ensures every interaction on Frented feels personal and meaningful.
Priya Patel
Design Director
Award-winning architect and interior designer who curates the aesthetic experience of Frented. Priya believes every space tells a story worth sharing.
Get in touch
General inquiries
hello@frented.com
Partnership opportunities
partnerships@frented.com
Press & media
press@frented.com
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